A Facebook contest is one of the most common ways marketers use to generate buzz around their brand. The reasons for this are simple: Facebook is the most popular social network in the world, and it’s easy to promote a contest on the platform and encourage your fans to join in. Plus, many Facebook fans and followers are active on the site, meaning they’re likely to participate in your contest. Nothing like a prize they can win to get them to share your page with all their friends!
Facebook contests are a great way to engage your audience, build buzz around your brand, and showcase your product. However, it can be difficult to determine the right contest for your business. Join this webinar to learn how you can create a Facebook contest that will grow your audience and engage your customers.
With nearly 3 billion monthly active users, Facebook is the largest social media platform in the world. This makes it a valuable channel for achieving your business goals. Because the key to successful marketing is identifying your target audience and meeting them on their preferred platforms.
Although not everyone uses Facebook, one thing is for sure: it is still the most popular platform in the world. Whether you are in the B2B or B2C industry, you should definitely take advantage of the many opportunities Facebook offers to promote your brand and products. One of Facebook’s marketing features that brings in good profits, in particular, is the Facebook contest feature.
Why organize a contest on Facebook?
Facebook contests have been around for a long time, but they remain one of the best ways to build an active audience and create meaningful engagement with your brand. Here are some reasons why you should consider running a contest on Facebook
1. Expand your reach and increase your subscribers
One of the main benefits of hosting contests on Facebook is that it’s a great way to increase the reach of your audience. By creating competition with your target audience, your competition and your brand will be highlighted on their networks. Increasing your reach has the added benefit of getting more subscribers.
2. Increase brand awareness
Another reason you should include Facebook contests in your social media marketing strategy is that they are a great way to increase brand awareness. Whether you promote your competitors organically on Facebook, use paid ads, or both, you’ll inevitably attract people you wouldn’t otherwise approach. The result is that more people will hear about your brand and your product.
3. Get more involved
Facebook sweepstakes get more subscribers than regular posts for the simple reason that they are a popular form of interactive content. People prefer interactive content to static content: 66% of marketers report increased engagement after using interactive content in their campaigns.
4. Issue the data collection leaflet
Effective marketing campaigns are based on data. After all, the data makes it possible to better understand the target group, which in turn makes the creation of personalized campaigns possible.
Hosting a contest on Facebook is useful in this regard, as it allows you to collect data about your audience. Whether it’s a quiz contest or just an engagement-based contest, at the end of the day you’ll still have a goldmine of data.
With these and other benefits, there is no reason why you should ignore Facebook contests. They are a great way to ensure engagement and create an active audience for your business. Of course, they are also an excellent way to increase brand and product awareness to boost sales.
How to create an effective Facebook competition
Now that you understand the value of Facebook contests, let’s take a quick look at how to create an effective contest. Not all Facebook contests are the same. Knowing how to create a campaign that appeals to your audience is critical to the success of your campaign. Here are some tips to help you:
1. Define your objectives and how you will measure the results
The first step in creating an effective Facebook contest is to determine the goals of the contest.
What do you want to achieve with the Facebook contest?
Competition helps achieve many business and marketing goals, including the following:
- Market research
- Brand recognition
- Collection of data
- Product development through crowdsourcing
- Product launch
- Create an email list
- Stimulating sales
- Collection of user-generated content
It is very important to determine the goal of your contest, as this will help you set it up so that you will be successful. It will also help you know which key performance indicators (KPIs) to use to measure the success of your competition. Here are some examples of key performance indicators you can use:
- Number of members
- Recruiting new supporters
- the number of clicks to your competitors
- Registration by e-mail
- Log in to
Once you have defined your goals and key performance indicators, you can start designing your Facebook contest.
2. Choose the type of competition you wish to organise.
You’ve identified the reason for the Facebook match. The next step is to choose the type of Facebook contest that will help you achieve these goals. There are three types of contests you can run on Facebook:
This is the simplest type of Facebook contest where, as the name suggests, a prize is awarded to the lucky contestant(s) who entered the contest. Most giveaways require the participant to participate (like, comment or share).
Photo contests are a great way to increase engagement and collect user-generated content for other marketing activities. Usually a theme is chosen for the contest and the public is asked to post photos (preferably of your product) that relate to that theme.
Referral campaigns take a little more work to set up and manage, but they are one of the best ways to generate leads for your business. To enter the contest, participants must share (or forward) your contest to a friend or people in their network.
An effective Facebook contest aligns your marketing goals with the right type of content. To make a decision, you need to understand your audience and the type of competition they prefer.
3. Define the rules of the contest and how you want it to be run
For every competition, there should be rules on how to participate in the competition. When designing your Facebook contest, you should pay special attention to how you define the participants.
- What steps should participants take to participate?
- Do you allow multiple submissions?
- Is the competition open to all countries?
- What could be the grounds for exclusion?
- Is there an age limit?
Remember that you are organizing a contest for a reason. You are organising a competition to promote your business. The rules you set for your competition should help you do this. They must be in line with your objectives.
Your Facebook contest rules also dictate how you run the contest and what data you collect. Here are some examples of how you can manage your competition:
- Develop a funnel that asks participants to provide an email address or other information.
- Using a Facebook Messenger bot to direct users to a page where they perform the action required to enter a contest.
- Use involvement as a way to advertise your participation in the contest. This can range from tagging friends to following your account and everything in between.
Not only do they have to set the rules of the contest, but they also have to decide how the winners will use their prize.
4. Choosing the right price
One of the most important pillars of an effective Facebook contest is the prize you offer. The characteristics of an ideal price are as follows:
- Adapted. Your offer must be interesting for your target group. It should not attract people who are not part of your target audience.
- With respect to food. For your contest to promote your business, the prize must be related to your core business. For example, if you are a dentist, offering cutlery as a price will not help you attract your ideal client.
- Specific pain points. Understand the pain points of your ideal customer and develop an offer that addresses any of them. This will direct participants to your other product offerings.
Choosing the right price for your contest is essential to ensure higher engagement. It also ensures that most participants meet your ideal customer profile (ICP).
5. Designing your Facebook competition page
With so much content on Facebook, people can easily miss your competitors as they scroll through their news feeds.
To increase the chances of your competitors getting noticed, your design should be optimized for visibility. Here are some tips to help you do just that:
Write an attention-grabbing title
The title is the first thing users see. Emphasize it with descriptive language. Also, make sure it gives an idea of the benefits of winning.
Investing in professional images
Invest in professional, attention-grabbing images. Images play an important role in making users stop scrolling. They also help to get your message across quickly.
Write a short but detailed description of
Give users all the information they need to get excited about the contest. Your description should also explain how to enter the contest. It is preferable to present the description in the form of a bullet.
Use a simple form
Make it as easy as possible for prospects to participate in your contest. If you use forms, keep them simple – don’t ask for too much information. A complicated registration form has a negative effect on conversions. The only exception to this rule is if you offer a good price that is worth it.
Create a visible call to action
Your call to action (CTA) should not only be visible, but also clearly indicate the next step.
In addition to these best practices for creating an effective Facebook contest page, consider other optimization options. A typical example is the use of a countdown timer to convey urgency.
6. Advertising your competitors
The main goal of your Facebook contest is to build your audience and increase engagement with your brand. To this end, it must reach the widest possible audience.
Therefore, when organizing a Facebook contest, a promotional strategy should also be developed.
Some tips for promoting Facebook content you can use
- Paid Advertisements : Biological cover can only take you so far. To reach a wider audience, you can use Facebook ads to promote your competitors. You can also use retargeting to promote your competitors to people who have viewed your content.
- Share it with your mailing list: To ensure maximum participation in the Facebook contest, promote it to your email list. It will also help you retain your subscribers.
- Spread the word through other social media channels: Use other social media platforms to draw attention to your competition.
If your contest reaches the right audience, you can expect a high participation rate.
7. Selection and announcement of the winner
All good things come to an end, including your exciting Facebook contest. You should wrap it up with the selection and announcement of the winner. You have two opportunities to choose a winner:
- A random choice of name: Random designation is the best method because it is unbiased. Use tools like Random Name Picker or Comment Picker to make your job easier.
- Selection of the best candidate: It works best if you set certain criteria for your competition. However, don’t forget to explain how you determined the winner and why.
Once you’ve chosen a winner, you’ll need to announce it on your Facebook business page and other channels where you promoted the contest. Bonus points if you can make this event a Facebook Live.
8. Competition continued
Picking a winner on Facebook isn’t everything. The ultimate goal is to grow your business. Therefore, you need to have a follow-up strategy. One of the best ways to do this is to send an email to the contestants offering them a discount on your products as a thank you for entering the contest. Build relationships with the people who participate in your contest and you can turn them into regular customers.
Facebook Contest: Questions and Answers
How do you increase engagement in a Facebook contest?
People love personalized content. To increase participation, you need to know who your target audience is and create a contest that caters to them.
How do I know if my Facebook contest is successful?
Always set goals for your competitions and determine the key performance indicators you will use to evaluate their effectiveness.
Are Facebook contests worth it?
A well-organized Facebook contest is a cost-effective way to achieve many business and marketing goals. Yes, they are very worthwhile.
How can I reach a wider audience with my Facebook contest?
Promoting your contest on Facebook is an important part of running a successful contest. Make sure you promote it on all your other channels and platforms.
Facebook contest Graduation
Looking for interactive content to expand your audience and draw attention to your brand?
Then you should think about organizing a contest on Facebook. With additional benefits like lead generation, more sales and more, it doesn’t make sense to include them in an online marketing strategy.
A well-organized Facebook contest is a great way to stay ahead of the competition.
What are your experiences with using Facebook contests as a marketing strategy?
- SEO – unlocking a large amount of SEO traffic. To see real results.
- Content marketing – our team creates epic content that gets shared, attracting links and traffic.
- Paid media – effective paid strategies with a clear return on investment.
Frequently Asked Questions
How do I create a Facebook contest?
To create a Facebook contest, you’ll need to create a Facebook page for your business. Then, you’ll need to add the contest as an event on your page.
How do I create a like and share contest on Facebook?
To create a like and share contest on Facebook, you will need to create a new event.
How can I boost my competition on Facebook?
You can boost your competition by posting content that is relevant to their interests.