Another week, another Google-powered mobile search engine launch. The latest entrant is Brave, a new search app that is trying to disrupt the way we search the internet. The app is powered by Mozilla’s open source browser, Firefox, and its underlying technology is focused heavily on privacy and user control. As a result, it is a polarizing product that may appeal to some, but not others.
Brave is a new search engine that lets you opt out of currently popular tracking technology, such as Google Analytics, and see exactly what you’re being measured for. The premise is that you get a unique search interface that’s powered by a blocklist of websites that don’t send you any tracking—and then get to see how you’ve performed against your search queries. It’s called Brave because it’s designed to be a “brave browser,” so you can safely surf the web without Google’s eyes and ears watching every move you make. But it’s also designed to be a “brave search engine,” so you can surf the web without Google’s eyes and ears watching every move you make.
Last week, we let you know that Brave, the search engine we’ve been developing for the past few months, would be launching a public beta. Our goal with Brave is to make your online life easier and more secure. Today, we’re happy to announce that we’re ready to let you try out the beta. While you’re invited to test it, don’t expect a completely finished product: it’s a beta so we’ll be improving it over the next couple of weeks, and we’re closely watching feedback to make sure we’re meeting your needs.Brave Search, from the company that developed the Brave web browser, is now available in public beta worldwide.
The new privacy-friendly search engine can be used in the mobile and desktop versions of the Brave browser or in any other browser at search.brave.com.
Brave announced in March that it was working on a search engine after acquiring Tailcat, a search engine developed by the former Cliqz team.
Those who signed up for the potential launch notification received a preview of Brave Search last week. Search Engine Journal’s Roger Montti tested it thoroughly and talked about how it competes with Google and DuckDuckGo.
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Brave claims that its search engine has already been tested by over 100,000 users in early access. The Brave browser recently passed the 32 million monthly active users mark (up from 25 million last March).
Brave Search is based on a completely independent index and does not track users, their searches or clicks.
What sets Brave Search apart from its competitors are the following seven principles:
- Confidentiality: No tracking or profiling of users.
- User first: The user comes first, not advertising and the data industry.
- Independence: Brave has its own search index that allows general searches to be answered privately, without depending on other providers.
- Choice of paid search without ads and search options with ads coming.
- Transparency: no secret methods or algorithms that distort results, and soon to be open ranking models with community support to ensure diversity and prevent algorithmic bias and overt censorship.
- Seamless: Integration between browser and search engine without sacrificing privacy, from personalization to instant results when users enter text.
- The opening: Brave Search will soon be available for other search engines as well.
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Brave is so confident in its ability to deliver search results on its own that it displays a ratio of results exclusively from its own index. The company considers this to be the first independent measurement of research in the industry.
Most searches are currently handled by the Brave search index, but for some features, such as. B. Searching by images, Brave Search gets results from Microsoft Bing. This may reduce independence metrics, but does not violate user privacy.
In the first phase of beta testing, Brave Search does not show ads. In the future, both ad-free premium search options and ad-supported free search options will be available.
Brave is currently exploring the possibility of including private ads in search results.
Brendan Eich, CEO and co-founder of Brave, talks about the launch of his company’s search engine:
Brave Search is the most private search engine in the industry and the only independent search engine that gives users the control and confidence they seek in alternatives to big technology.
Unlike older search engines that track and profile users, and newer search engines that are largely a shell of the old systems and don’t have their own index, Brave Search offers a new way to get relevant results with a community index while maintaining privacy.
Brave Search fills a clear gap in the market, where millions of people have lost faith in the surveillance economy and are actively seeking solutions to control their data.
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Watch the video of the company presentation below:Brave, the company that aims to make the web faster and safer, has announced they have launched in public beta. A product of the Brave Software Foundation, Brave is a new browser that offers privacy, identity, and anti-tracking tools.. Read more about brave browser search engine and let us know what you think.
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