Reviews are one of the best ways to drive traffic to your blog, so often they are the most important aspect of the marketing campaign for a product or service. But getting reviews can be a challenge. How do you make sure your reviews are in the top 1%? It takes many factors, including having a great content strategy and a marketing strategy that includes a review outreach program. Getting your reviews there is about how well you manage the whole process.
As a review, I have a strong preference for providing a lot of information in my reviews than I do in my blog posts. Ultimately, a review is supposed to take someone through an entire process, from deciding on a product to making the purchase, to taking it home. In order to get to the point of buying a product, the consumer must first decide it’s something they want. If they are not sure about it, they won’t buy it. This is where a lot of companies make mistakes. Not all customers want to buy a product, and as a reviewer, you want to make sure that your review is not making them second-guess their purchase. Here are some of the ways I go about doing that and how you can
You have finally arrived at the part where you are about to publish your first blog post. You will be the first reviewer of the book in your niche, and you should consider yourself a winner. Now, you are probably wondering how to make sure you are in the Top 1% of reviewers.. Read more about have you read reviews in the past and let us know what you think.
Every successful company relies on customer feedback.
Previously, word-of-mouth recommendations from friends or family were the norm.
If you wanted to go to the movies on the weekend, you would read the film critics’ reviews in the local newspaper.
When it comes to purchasing purchases in today’s digital environment, many go to internet reviews for guidance. You may develop your business without spending more money on things like sponsored ads if you focus your marketing efforts on obtaining more of the proper ratings.
The big question is: how do you enhance your online reviews, or even get people to leave reviews in the first place, that lead to more sales?
From which review platforms to focus on to how to ask for reviews that will actually make a difference to your bottom line, you’ll find everything you need to whip your online reputation into shape below.
What Is the Importance of Positive Online Reviews?
Online reviews are critical to the success of your company. Consumers use online reviews to pick what to buy, where to stay, and which restaurant to visit 87% of the time.
You’re functioning with a huge handicap if you ignore your reviews.
This is why:
- Reviews have an impact on search engine rankings: according to a Moz study, review signals account for roughly 15% of all ranking criteria. The more positive reviews you have, the higher up in the local search results your business will appear.
- Social proof drives purchases and builds trust: If someone else has had a positive experience with a company, we are more likely to trust them with our money. So much so that 78 percent of customers feel that favorable evaluations increase their trust in a company.
- Reviews aid decision-making: If you’re undecided between two brands of products, online reviews can alleviate the stress of making the wrong choice.
4 Best Online Review Sites
You should aim for reviews on conversion-oriented review sites. These websites should be well-known and make leaving evaluations simple.
So, where do the most swaying reviews appear?
Google, Amazon, Facebook, and Yelp are the big four in most circumstances.
As you can see, these sites have little under 370 million monthly visitors on average.
They’re also suitable for any business (except Amazon), making them one of many local businesses’ digital lifelines.
1. Create a Google My Business Account
If you’ve ever looked for something along the lines of:
You’ve probably seen this crop up in the results while searching for “restaurants in New York” or “hairdressers near me.”
To produce optimum search results, Google uses distance and location ranking. It assists customers in locating the finest and closest option, as well as providing rankings and reviews to assist in making a selection.
In other words, optimizing your company’s website for local search is one of the most effective strategies to attract new clients without resorting to costly marketing initiatives.
How do you get your business listed on Google My Business?
Your Business profile must be created and verified. You can modify how your business appears in search once it’s set up, including contact information, opening hours, and so on. You’ll start showing up in Google’s company category listings.
The next step is to focus on obtaining reviews. The more 5-star reviews you have, the higher up the Google My Business search results your business will appear.
Bonus: I’ve written an in-depth article on how to improve your Google My Business listing to boost sales (including how to avoid the No. 1 mistake businesses make).
One of the earliest internet businesses to offer reviews was Amazon. It has been one of the most essential venues for consumers to authenticate a purchasing decision since its inception in 1995.
Consider the following scenario: you want to buy a smartphone tripod, and there are two brands available on Amazon. One gets a lot of one-star reviews, while the other has a 4-star average.
Which would you choose?
You’d probably choose the latter because you’re more confident in the product’s worth.
You’re not the only one who feels this way.
According to a Bazaarvoice study, 39 percent of online consumers in the United States rely on reviews the most to make an informed decision faster.
You should concentrate on earning reviews if you sell things on Amazon. It will not only increase consumer trust in your brand, but it will also help you rank higher in Amazon’s A9 algorithm. The higher you rank in search results, the more visibility you’ll have and the more revenue you’ll generate.
You won’t be successful if you’re not on Yelp, especially if you’re a local business.
Look no further than Yelp’s extensive list of Case Studies on its website for proof of their success with local companies.
However, Yelp does necessitate a more hands-on approach than Facebook.
This is due to the fact that it prioritizes some evaluations over others. Yelp is unique in that it always seeks to display the “most helpful” reviews.
While you may disagree that a one- or two-star rating is useful, Yelp follows a fair approach.
They are weighed as follows:
- The reviewer’s overall history.
- On each review, there is a section where you can leave input (e.g., a like on a review)
- You can already select how to incorporate each new review based on the quality of the previous ones.
What are your thoughts on this?
Simply put, you must obtain as many high-quality reviews as possible. This will result in all of the previously mentioned well-reviewed advantages.
While you can’t ask people to “check you out on Yelp” since it violates Yelp’s terms of service agreement, you can ask them to “check you out on Yelp.” Any format will suffice as long as you do not request a review.
Personal pushing is actually your greatest hope for Yelp positioning.
Create a Yelp account, claim your business, and post the sticker they send you somewhere visible.
Then, whenever you connect with customers and receive favorable comments, refer them to Yelp.
The Yelp badge can also be added to your website or email signature. It will encourage new people to read your reviews and may perhaps prompt them to leave their own.
Another platform that may be used for nearly any type of business is Facebook.
You may use the power of Facebook Reviews whether you’re selling a service or a tangible product.
All you have to do to obtain more reviews is create a Review Tab on your business page, make it easy to discover, and you’re ready to go.
Here’s how to go about it:
Turn on reviews by going to your Page’s Settings tab and scrolling down to the Edit Page section where it says “Reviews.”
You’ll need to check your Template choices because not all Facebook Pages display reviews.
You’ll find an option to choose your Template just above where you turned on your reviews.
Look through the possibilities to discover one that fits your company’s needs. Alternatively, you can stick with the default “Business” version.
When you’ve decided on a template, scroll down to make sure it’s supported by reviews.
You’re now ready to receive and show Facebook reviews.
How to Obtain High-Quality Online Recommendations
Now that you’re everywhere you need to be to collect reviews, let’s take a look at some strategies you can use to swiftly gain high-quality social evidence.
Increase the value of online reviews by incentivizing them.
People enjoy receiving free gifts. It feels like a reward to get something for almost nothing. Incentivize your audience to give you a review to tap into this emotion.
Offer a future purchase discount code, an Amazon gift card, or cold, hard cash. It will not only enhance your brand’s favorable evaluations, but it will also encourage client loyalty.
All Review Platforms Should Be Monitored
You’ll want to keep an eye on your online ratings. It will assist you in locating your most ardent supporters and angry clients before things get out of hand and damage your reputation.
You can keep track of your reviews manually or use tools like Podium or Birdeye.
Both systems listen in on conversations about your brand and offer you email updates on what your customers are saying about you in real time, daily, or weekly.
Negative Feedback Should Be Addressed Quickly and Politely
Businesses make mistakes. Everyone experiences it, but how you handle it will define your brand.
Negative online reviews should not be overlooked. Respond as soon as possible and concentrate on resolving the issue.
Use Disney’s H.E.A.R.D. technique to approach each case:
- Listen: Allow the customer to tell you their tale and pay attention to what they have to say.
- Empathize: Demonstrate that you understand why the customer is upset. “I understand why you’re frustrated,” you could say. That’s how I’d feel, too.”
- Apologize: Express sincere regret. No company wants its consumers to be unhappy.
- Resolve: Do everything you can to address the problem as soon as feasible. Ask the consumer what you need to do to make the problem right if you’re not sure what the ideal solution is.
- Diagnose: Determine the source of the problem and resolve it so that it does not occur again.
By employing the H.E.A.R.D. method, you may be able to save the relationship and avoid permanently losing the consumer.
With the cost of getting a new client being seven times that of keeping an existing one, it’s in your best financial advantage to respond to unfavorable reviews as soon as feasible.
Request Feedback From the Appropriate Customers
You don’t need each and every customer to leave a review for your product or service.
You want your most ardent supporters. People that love your items have had great success with your company and are receiving a lot of value out of it. These consumers leave insightful reviews that may persuade someone on the fence to take advantage of your latest promotion.
Here’s how to find the perfect people to write reviews for you:
- Referrers: If someone is referring others to your company, it means they’ve had a positive experience with your product or service.
- High customer feedback scores: Clients who give you a 9/10 or a 10/10 for their experience are the ones you want to write reviews for.
- If a customer is engaged with your offer, it suggests they are pleased with it. Who is the most likely to use your product? What is the definition of a loyal customer?
High-Quality Reviews in the Spotlight
Don’t let your finest ratings sit in your inbox or on Yelp for too long. Put them to good use!
You can use customer reviews as testimonials and include them in:
You may take it a step further by highlighting reviews on your:
- social networking sites (e.g., create an Instagram Stories highlight)
You can turn a customer’s success into an in-depth case study for rave evaluations. Case studies are useful pieces of material that can help your sales team market your service or product and show clients how it can improve their lives.
Ask at the Appropriate Moment
Asking for an online review at the wrong moment is one of the biggest blunders you can do.
If you ask clients weeks or months after their last engagement with you, for example, you’ll get a mediocre response (if you get one at all).
What is the explanation for this? Long after the event has occurred, the client must recollect memories.
Clients give you the greatest feedback when the experience is still fresh in their minds. It will be simple for them to write a review and remember all of the details that made the encounter memorable.
When is it usually a good time to request a review?
- Your client reaches a significant milestone (e.g., subscribed to your service for 12 months).
- After your merchandise has been delivered for a day or two.
- Following a positive interaction with your coworkers.
- Before you leave an event that you’ve hosted.
Online Reviews: Frequently Asked Questions
What are the most reliable review websites?
Google My Business, Amazon, Facebook, and Yelp are the greatest and most popular review sites. However, you should look at review sites that are relevant to your niche. For example, authors could check for book reviews on GoodReads, while companies should look for staff ratings on Glassdoor.
What makes internet reviews so important?
Online reviews are important since they have an impact on your company’s reputation and profitability. It’s also a Google ranking element, which means that positive evaluations can help your company rank higher in search results and drive more people to your website.
What role do online reviews have in purchasing decisions?
People may be influenced not to buy your items and services if you have too many negative reviews. Good ratings, on the other hand, build trust, make customers feel more confidence in their purchasing decisions, and improve sales.
How many people go online to read reviews?
Consumers read online reviews in 87 percent of cases, according to a BrightLocal survey.
Conclusion of Online Reviews
In every industry, online reviews are a critical tool for attracting new customers. They’re viewed by practically everyone and have a big impact on your offline and online success.
Prioritize consumer evaluations on social media sites like as Facebook, Yelp, Amazon, and Google. Then, in order to win more favorable and negative reviews, be proactive in your approach.
It’s unlikely that successful reviews will appear overnight. Consider it just like any other business process. It takes time and effort, but it’s well worth it when you finally get there and see the consumers pour in.
What methods do you employ to obtain great online evaluations for your company?
- Unlock large volumes of SEO traffic with SEO. Take a look at the outcomes.
- Content Marketing – Our team develops incredible content that is shared, linked to, and drives traffic.
- Paid Media – successful paid solutions with a measurable return on investment.
With social media becoming a more and more important aspect of our lives, it’s no doubt that brands are looking for ways to gain more visibility online. One of the things they’re looking at is organic traffic, which is a metric that measures the number of unique visits that come from social media. One method for increasing organic traffic is to get your reviews featured on relevant sites and platforms. The good news is that getting your reviews featured is easier than you think.. Read more about how reviews help your business and let us know what you think.
Frequently Asked Questions
How do you increase the number of reviews?
There is no way to increase the number of reviews.
How do I increase my Google review rating?
The best way to increase your Google review rating is by adding more reviews.
How do I find real reviews?
There are many reviews on the internet, but not all of them are real. In order to find real reviews, you should look for websites that have a star rating system and review sections.