How to Use Google Advanced Image Search for Competitive Research

Google Advanced Image Search lets you find hundreds of millions of images, in every imaginable format. It’s an immensely powerful tool that is not as well known as it should be, which you can use to find competitive research and other hidden gems.

Google is a very powerful tool when it comes to finding relevant content for your research, but what if you want to go beyond the first page of results? That can be frustrating, but it doesn’t mean you have to give up on Google. Here’s how to use Google Advanced Image Search to uncover relevant, relevant, relevant content for your research.

Finding the right images for your blog posts, product pages, infographics and other content projects can be tricky. Sometimes there’s no substitute for good old-fashioned research, but when you’re researching images, the first step is typically finding the right images. And Google Advanced Image Search can help you do that.

Is it possible that your competitors are outranking you in search?

You’ve completed all of the basic competitor research tasks, such as:

find out who your competitors are
examine their product line
familiarize yourself with their price ranges

The only issue? You can’t seem to find what you’re looking for.

What is the solution? Advanced Image Search is a feature of Google.

It’s one of the best-kept secrets in competitor research.

While the majority of users use this service to discover photos of specified locations or image sizes, experienced internet marketers go one step farther.

You may utilize the filters to research your competitors’ marketing strategies and enhance your own over time while outranking them on Google.

But, before we get into the tips and methods, let’s go over the basics and understand what Google Advanced Image Search is and how the various filters function.

What Is Google Image Search Advanced?

You have complete control over the Google Images function with Google Advanced Image Search.

Say goodbye to sifting through thousands of photographs to locate what you’re looking for. You can hone in on specifics and produce more accurate search results by utilizing advanced picture search.

While the majority of users use the tool to save time, discover an image of a given size, or photographs from a specific region, experienced digital marketers use it to spy on competitors.

Curious?

Let’s look at how you may get the most of Google Advanced Image Search.

How to Search for Images in Google’s Advanced Image Search

It’s simple to utilize Google Advanced Image Search. Below, I’ll show you where to find the dashboard and how each advanced search filter can help you narrow down your results.

To access the advanced picture search dashboard, follow these steps:

Step 1: Go to images.google.com or use the “Images” tab in a regular Google search.

Step 2: In the top right-hand corner, click the gear symbol.

Step 3: From the drop-down option, choose advanced search.

More filter choices will appear in the advanced picture search dashboard to help you narrow down your search.

The following methods can be used to filter image results:

This precise phrase or word: This is comparable to looking for “” in a standard text-based query. It can be used to discover photographs that have a whole phrase in their alt text or file name, such as “black cats.”

Any of the following words: A more comprehensive search. Use the word “OR” to connect all of the words you want to include. Black OR cats OR dogs, for example.

None of the following words: With the minus symbol, you can filter out words and phrases from your search. For instance, the Eiffel Tower.

The pixel size of a picture is defined as its size in pixels. You can choose from Large, Medium, Small, or Icon images, or you can specify images that are larger than a certain size. The larger the number, the higher the image’s size and quality.

Aspect ratio: Use the aspect ratio of an image to narrow your search. This is the width-to-height ratio of an image. Choose from wide, tall, panoramic, or square filters.

Image color: Are you looking for a specific color in an image? Use this tool to filter results based on whether they’re in full color, black-and-white, translucent, or a specific color like yellow, pink, or green.

File format: You may need a logo with a transparent backdrop and in PNG format on occasion. This filter will only show you results in the format you specify. GIF, JPEG, BMP, and RAW are some of the alternatives.

Choose a country from the drop-down menu to find published images from a specific region of the globe.

Limit the search results to photographs that came from a specific website (site or domain).

Image usage permissions: This filter distinguishes between photographs that are freely available to the public and those that are not. Creative Commons licenses, Commercial licenses, and other licenses can all be filtered.

Tips for Conducting Competitive Research Using Google Advanced Image Search

Now that we know what each of the Google Advanced Image Search filters can achieve, let’s look at how this tool can help you outperform your competitors.

Find Competitors for Images Using a Specific Word or Phrase

Whether you’re just starting out or have been in business for a long, knowing who your competition are is critical.

Why?

You can alter your digital marketing plan to outplay, outwit, and outlast your direct competitors once you know who they are.

Let’s imagine you have an e-commerce site where you offer bamboo laptop supports. To find other sites selling “buy bamboo laptop stands,” use the “this exact word or phrase” filter and “region.”

You can take it a step further with advanced picture search. You may not only see who your direct competitors are, but you can also examine their graphic marketing materials.

Is it possible that they made an infographic? Is lifestyle product photography being used? What do they call their photos?

All of this data may be used to better how you visually offer your products or services, as well as provide ideas for future blog posts.

Find Guest Blogging Opportunities Using Reverse Image Search

Is guest blogging an important element of your link-building plan?

If you don’t, you’re missing out on prospects for backlinks that can:

Make a name for yourself as a thought leader.
Send targeted visitors to your website.

However, looking for the perfect guest writing opportunities on the internet takes time.

Unless you’re looking for reverse images.

This function can assist you in locating guest-blogging possibilities that have aided in the growth of your competitor’s authority.

How?

Simply reverse image search the individual who writes their articles’ headshot.

You’ll get a list of places where your competition is guest blogging as well as the posts they’ve written, giving you everything you need to outshine them.

Then, contact the websites that are the most appropriate for your brand. You should concentrate on sites that will provide you with a high return on investment (website traffic and engagement rates) while also appealing to your target demographic.

You’ll need to work on your pitch once you’ve compiled a list. Eighty-seven percent of guest bloggers come up with their own article ideas, and editors like to publish entries that are original.

Do your homework and come up with article ideas that showcase your knowledge, teach the audience something new, and cover a topic that hasn’t been addressed on the site before.

Keep in mind that getting a guest post on a high-authority site is difficult. Moz, for example, only takes one pitch out of every ten.

With the Time Feature, you can see what’s hot right now.

The “time” function on Google Advanced Image Search is a gold mine for fashion firms.

You can filter timeliness by: Once you’ve set your regular criteria, you can filter timeliness by:

any time
the previous 24 hours
the previous week
the previous month
the previous year

This is a fantastic tool for keeping up with what’s going on in your sector.

Let’s imagine, for example, that classic floral prints are making a reappearance. This filter can be used to see how your competitors are reacting to the trend and to answer queries such as:

What are the colors they’re using?
What is the most popular dress style? A-line? Maxi?
Who has this in stock right now?
How many brands have jumped on board with this craze?

You may go even deeper by using the “Region” filter to see only photographs from a specific country.

Improve Your Image Descriptions of Products

How important are product descriptions in terms of sales?

A great deal in the digital world.

For text results, the shopping tab, and picture search results, search engines use your product descriptions to rank your products.

You might as well not exist if you don’t appear at the top.

iHeartRaves shows how tweaking product page names, meta descriptions, and URLs helped them increase organic traffic by 130 percent and conversion rates by 22.59 percent in a case study with Shopify.

Wouldn’t you want to know what copy and keywords are driving these results if you were a competitor of iHeartRaves?

You, of course, do!

You have the ability to do so with Google Advanced Image Search.

Enter a term relating to the product you’re both selling into the domain filter.

You can hover over the results to check the keywords your competitor used for the product title once the results have loaded.

This is especially helpful if you’re selling on Amazon and don’t know what phrases to include in your product descriptions, file names, or ALT text.

Frequently Asked Questions about Google Advanced Image Search

How can I conduct a Google image search that is more advanced?

Go to images.google.com, select advanced search from the settings menu by clicking on the gear symbol. A new dashboard will appear, where you may refine your search using the filters.

On a phone, how do you do a reverse picture search?

Open the Google app on your phone and put google.com/advanced image search into the address bar. The dashboard will appear, and you will be able to input your search criteria.

How can I make Google Image Search more precise?

Using the sophisticated features of Google Image Search, you may fine-tune your results. To control what you see in the results, go to the advanced picture search dashboard and utilize the filters. You can narrow down your results by size, color, usage permissions, type, and other factors.

Which reverse image search is the most effective?

One of the best reverse image search tools is Google Images. Bing is a strong candidate for the top place. One of the best aspects of the search engine is its image search.

Conclusion on Google’s Advanced Image Search

Use the advanced filters the next time you need to do some competitor research.

Knowing the full functionality and capabilities of Google can help you outperform your competition and rank higher in search results. With 5.6 billion searches per day, knowing the full functionality and capabilities of Google can help you outperform your competition and rank higher in search results.

Finding guest posting opportunities, determining the best phrases to use for product descriptions, and examining what visual content is helping your competitors rank can all be done faster with Google Advanced Image Search.

In your business, how do you use Google’s advanced picture search?

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For some market research purposes, one of the easiest ways to find relevant images is through Google Advanced Image Search. You can get surprisingly good results from just a few seconds of searching, without needing to enter any keywords.. Read more about advanced image search upload and let us know what you think.