Considering how much traffic WordPress is receiving, it is no wonder that more and more people are starting to use WordPress as their web content management system (CMS). WordPress has grown into a tool that is used by millions of people everyday, and is not going anywhere anytime soon.
In 2023, the WordPress theme ecosystem will be so saturated that you have a hard time differentiating the good themes from the bad. The key to success in the future will be finding the right WordPress theme to suit your needs. Here is a rundown of the best WordPress themes that you should consider using in the future.Disclosure: This content is reader-supported, which means we may receive a commission if you click on some of our links.
Your page should load quickly and present the content to the reader in an understandable way.
The good news is that there is a great selection of WordPress themes that do exactly that.
WordPress themes offer a variety of layouts for your website, whether it’s a blog, online store, portfolio or business. You will be able to present content in an aesthetically pleasing way and increase engagement with your brand. Make everything the way you want it without writing a single line of code.
I’ve put together a guide to the best WordPress themes currently available to get you started.
#1 – Jayla review – the best for online shopping
The Jayla theme offers a minimal and modern approach to the e-commerce industry, so you can easily create a store and sell products online.
Jayla is built on the popular and powerful WooCommerce plugin, which means you have access to a wide range of features.
Jayla also gives you access to multi-block builders to speed up website creation, as well as virtually unlimited colors for your layout.
Perhaps most impressive is the wide variety of shops you can create with this theme. Be it furniture stores, household items or any other type of item, Jayla is useful in most e-commerce scenarios.
Other highlights of the Jayla theme include:
- Demonstration of one-click installation
- Lifetime support
- Designer of headers and footers
- Drag-and-drop page builder
- Wood product filter
- Compatible with Yoast SEO
- WooCommerce Product Wishlist
- Support for over 800 Google Fonts
As for the price, Jayla only costs $59 for a regular license, which is more than enough to get your business off the ground.
The standard license also includes future upgrades at no additional cost and six months of support for website errors and other issues.
If you need additional support, you can extend it to 12 months for $17.63. Take Jayla here.
#2 – Astra test – the best for beginners
We all have to start somewhere, and that goes for WordPress themes too. Where do I start? The answer is with Astra.
Astra is our top choice for WordPress beginners because of its extensive customization options, many features and the large number of free extensions available for it.
I’ve already mentioned the importance of page builders being compatible with the theme, and Astra doesn’t disappoint. Some of the most popular page builder plugins, such as Elementor and Beaver Builder, can be used with it without any problems.
The Astra is also very light, making it exceptionally quick to start. Not to mention easy customization and pre-programmed options for blogs, portfolios and online stores.
Other important features of the Astra theme are:
- Special sidebar
- Ready for WooCommerce
- Mega menu
- Mobile press titles
- Fluid control
- Setting the distance
- Custom fonts
- Endless downloading
As for the price, you can get Astra for free and it will provide you with a basic theme to start with. For some, that may be all they need.
There is also a professional version of Astra that offers additional settings and options. The Pro version is a must if you need more customization options and new layouts. You can buy it for $47.
#3 – Tusant Review – the best forpodcast creators
Tusant by Second Line is a premium theme perfect for podcast creators, musicians, comedians and music broadcasters.
While many themes offer a flashy design, Tusant is practical and allows you to embed audio and video files from various sources.
For example, a creator of podcasts can easily insert the entire ongoing series, and musicians can present their latest work. According to the developers, Tusant can display an unlimited number of records.
Tusant also supports all major podcasting plugins such as PowerPress, Seriously Simple Podcasting and PodLove. You can also host MP3 files locally, so nothing can get in the way of your creativity.
Toussaint also suggests the following:
- Support for over 900 Google fonts
- One-click theme installation
- Dedicated support
- Responsive mobile design
- Integrated WordPress customization
- Full documentation for each section
- Preparation of the transfer
- Page Builder support is enabled
In terms of prices, Tusant manufacturers offer three different levels:
- A Podcast theme: $69 for a Second Line Podcast WordPress theme of your choice + 12 months of updates and support.
- Podcast Theme Package: $139 for access to all Second Lines Podcast WordPress themes + 12 months of updates and support.
- Lifetime Access: $389 for unlimited lifetime access to all Second Lines Podcast WordPress themes + lifetime updates and support.
Second Line currently offers five different WordPress themes for podcasting. Tusant offers multiple layouts, a nice playlist view, and support for over 20 podcast hosting providers. If you do a podcast, you can’t go wrong with Tusant. Get it here.
#4 – Sydney Review – The Best for Freelancers
Whether you are a marketer, a writer or a freelance content writer, a good theme to present your services and information is essential.
In this case, Sydney comes to the rescue. This powerful and feature-rich theme is perfect for freelancers, whether they are new to the business or have been doing it for years and are looking for a change.
Sydney offers a choice of over 600 different Google Fonts, and users have access to a full-screen slider that can make a strong first impression on potential customers.
I also love Elementor’s custom blocks, which can be designed the way you want, so you can focus on branding.
Other features of the Sydney theme are
- Header with cursor or static image
- Preparation of the transfer
- Social buttons
- Multi-browser support
- Regular updates
- A live voter.
- Parallax wallpapers
- Color management
Sydney has a free version and you have access to many important features.
This means that a Pro license costs only $69 per year or $169 for a lifetime license. The update will take you to the next level with additional page options, templates, WooCommerce, video headers and much more.
You can also pay $389 for a lifetime license for all of the company’s podcast WordPress themes.
This is a good idea for most freelancers and small businesses.
#5 – Foodie Pro Test – the best for food bloggers
This attractive WordPress theme is perfect for sharing new recipes and cooking tips with your online audience.
Minimalist and slim, but packed with features and special design options. You can’t go wrong with Foodie Pro.
Using the Genesis framework – secure and search engine optimized – Foodie Pro offers countless color and typography options.
You can upload your brand logo quickly, and the selection of ready-made templates will only speed up the process if you’re in a hurry to get started.
Other features of Foodie Pro include:
- Customizable header
- Mobile reactivity
- Widget areas
- Prescription index
- Works with the most common plugins
- A child theme based on the Genesis framework
- WordPress Customization
- Lightweight construction
There is no free version of Foodie Pro, but you can buy the theme and full framework for $129.95, which I think is a good deal considering what you can do with it.
There is also a Genesis Pro option for those who love the frame and want to invest more. The Genesis Pro option includes access to additional support and all future themes released by the company.
Genesis Pro is a good choice for those with large projects, it costs $360 per year.
#6 – Zakra Exam – Best for SEO
Zakra is not only a catchy name, but this elegant WordPress theme will help your brand rank higher in Google.
Zakra is optimized for all major search engines, loads quickly and supports most major SEO plugins.
Particularly impressive are the 50 or so demos that come with the theme and are ready to use.
These demos cover many of the scenarios you need and can be quickly installed with one click using the Demo Importer. You can then customize the demo to suit your needs.
One of the biggest advantages is the speed at which you can do it, which makes it a great option for those with limited time.
The theme of zakra is also nice:
- Simple designIntegration with WooCommerce
- Suitable for use on a wide range of devices
- Compatibility with major page builders
- Translatable theme
- Text direction Languages from right to left
- Dynamic and configurable zones
- Menu design option
Zakra is free to use, but note that many features are locked. If you are satisfied with the theme, you can upgrade to one of the premium packages.
There are four price levels, all of which include additional features of Zakra Pro. The following prices are for lifetime access:
- Staff: $159 per license for 1 site
- Personal Plus: $209 for 3 site licenses plus 30+ premium starter demos and Elementor Companion
- Professional: $422 for 10 site licenses plus 30+ premium starter site demos and Elementor companions
- Developers: $454 for unlimited site licenses, plus 30 premium starter demos, Elementor companions and future plugins.
You can also opt for an annual fee. I think Personal Plus with a lifetime subscription would be a good option for most people.
#7 – Travel road test – the best for travel bloggers
Travel Way is perfect for bloggers and photographers who want to showcase the true beauty of their locations. Travel Way is also ideal for travel agents and wallets.
With call-to-action buttons, multiple sections and handy social icons, this theme is ready for the modern traveler.
The free version of Travel Way is flexible and highly customizable, with the ability to create galleries, booking forms, services and portfolios. You can do many things with this theme.
Best of all, it works well with all major browsers, is highly responsive and offers unlimited pages for any part of your site.
Other attractive features of Travel Way include:
- Popular sections
- More than nine custom widgets
- Travel packages
- Customizable sidebar areas
- Full control over the layout
- Compatibility with Page Builder
- Extended cursor functions
The Pro version offers advanced custom widgets, multiple options for the comment section, more positions for the menu and logo, and much more.
It costs just $55 for personal use and $99 for developers. So, if you decide to go with this theme, I wouldn’t hesitate to upgrade it to take advantage of the other features.
What I looked at to find the best WordPress themes
Choosing a WordPress theme for your brand can be an overwhelming task. There are many options, and it can be difficult to know where to start. If you’re struggling to decide, try to see the big picture.
The first aspect you need to think about is choosing a WordPress theme – free or paid. It’s not just the price that makes the difference.
A free WordPress theme has a lot to offer the right person, but it’s good to know some of its drawbacks. The biggest problem is the lack of ongoing support for this particular theme, which in most cases means you have to look up the creator’s email address to get help if something goes wrong.
Anything but perfect.
Not to mention that the same free themes can appear on many websites, which robs your brand of originality.
But you can usually try out the theme for free before you decide to invest in the full paid version, so they have their uses.
However, paid themes are generally more advantageous for brands. They usually include regular updates and support, a higher level of customization, and better code.
One last thing: WordPress.org, or self-hosted WordPress (as opposed to WordPress.com), is the best option for most businesses because it offers a greater degree of control and is generally less expensive. This applies to themes, accessibility and adaptation.
That said, I’ve seen some of the best brands on WordPress.com or hosted WordPress, with some really great themes.
When in doubt, I would always choose WordPress.org.
Other important points to consider are:
Subject matter Functionality
It is very important to think about functionality. I’m talking about what a website needs to run a business.
Do you need social media icons that link to branded accounts? What about a comments section or a forum, and what about e-commerce, like a store?
In other words: You need to think carefully about the features you want.
The good news is that WordPress plugins can add a significant amount of extra functionality when you want it, but it’s worth researching the features of a theme you like.
For example, some topics may be so coded that adding a forum may be difficult.
If you like a theme, make sure you do your research before buying it and that it can meet your essential needs.
Does your new theme display well on all screen sizes?
Mobile readers should have the same full experience as desktop users, so any good WordPress theme will take this into account on a case-by-case basis. Keep in mind that Google has required websites to be mobile-friendly, which can have a significant impact on your rankings.
Mobile traffic is increasing every year, which is why a responsive WordPress theme is simply essential. Most WordPress themes include this by default, but not all, and free themes often do not. Think about this carefully as you do your research.
With a good page builder, you can drag and drop pages to make them effortless.
Most WordPress themes come with page builders, but not all. Some themes even use their own page builder, which can slow down the site with unnecessary code.
Ideally, you want a WordPress theme that is optimized to work with the best page builders, especially if you have a preference.
You might find a WordPress theme that offers almost everything you need, but discover that it’s not compatible with your favorite builder. Or buy one from a proprietary manufacturer, but it’s not very good. But it’s too late, because you’ve already bought it.
The theme may load smoothly and look good in your browser, but what about your client’s browser? Please note that not all themes work correctly in all browsers. It is therefore advisable to test them.
Browser compatibility can usually be checked in the WordPress theme details, but developers don’t always specify this setting. In this case, check it yourself.
It’s so easy to download some of the most popular browsers, load your site with the new theme and see what works and what doesn’t.
Often you will find some kind of problem that only occurs in a particular browser. I’ve seen pages inexplicably crash in some browsers, while in others everything was fine. This area is often overlooked, so it is wise to anticipate potential problems.
There are tons of great WordPress themes available, and my list has only given you a general idea of what you can do on this platform. But many subjects are better suited for certain purposes.
This list includes some of the best themes available in their respective fields:
- Jayla – the best for online shopping
- Astra – the best for beginners
- Tusant – the best for podcasters
- Sydney is the best place for freelancers
- Foodie Pro – the best for food bloggers
- Zakra – the best for SEO
- Travel Way – The best travel bloggers
Whether you’re a freelancer, travel blogger, podcaster or want to start an online store, WordPress has everything you need.
The best part is how much you can do with a theme, so take the plunge and go for it.
The sky really is the limit.
- SEO – Unlocks a large amount of SEO traffic. To see real results.
- Content marketing – our team creates epic content that gets shared, attracting links and traffic.
- Paid media – effective paid strategies with a clear return on investment.
Frequently Asked Questions
What is the best WordPress theme in 2023?
The best WordPress theme in 2023 is the one that you like and can use.
What is the best theme to use in WordPress?
The best theme to use in WordPress is a responsive theme.
What is the easiest WordPress theme to use?
The easiest WordPress theme to use is a child theme.