Wix is an easy to learn and powerful website builder that enables you to quickly and easily create your own website. If you’re looking to start a new blog, website, or online store, this article will give you a side-by-side comparison between Wix and Shopify.

If you are looking for a new website builder, you’ve come to the right place. Both Shopify and Wix offer a wide range of website builders and marketing tools that make it very easy to get started on your online business. However, Wix is cheaper but lacks some of the advanced features, while Shopify comes with many additional features.

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As an online vendor, you’ll have to make a lot of decisions.

Is the clothes market more lucrative than the accessories market? Which is the better theme: Wokiee or Porto? Is Shopify a better option than Wix, or vice versa?

Choosing the right ecommerce platform is the most important of all the questions. Although Shopify and Wix have certain features in common, Shopify takes the lead if you’re searching for ecommerce functionality.

Still, it’s a toss-up between the two, and it all comes down to intent. Wix’s easy-to-use, low-cost features and increased design freedom will appeal to small enterprises and brand-conscious entrepreneurs.

Shopify, on the other hand, can offer a lot more if you want a powerful online store. Shopify will be the better long-term ecommerce solution if you have a larger budget and the technical knowledge to flatten the learning curve.

Which is better, Shopify or Wix?

With its fully responsive templates, AMP support on product pages, and dropshipping options, Shopify is a good choice for ecommerce applications. It also has multi-currency selling capabilities and valuable integrations with other important apps.

Overall, it’s a more professional option for anyone looking to set up an online shop. If this is precisely what you’re looking for, sign up for a free trial as soon as possible.

Wix is a wonderful alternative for folks who wish to develop a general-purpose website because it features a drag-and-drop interface and a large number of bundled templates. Page layout tools, data collecting, and email marketing features are also included.

It’s also less expensive, and you won’t have to worry about transaction costs. Are you ready to have a look at Wix? With a free trial, you may give it a shot.

A Comparison of the Most Effective Ecommerce Platforms

Because of their growing popularity, people desire to experiment with good ecommerce systems. But which is the most effective?

We looked at dozens of ecommerce platforms and whittled it down to the top seven that check all the boxes on an ecommerce seller’s wish list. Both Wix and Shopify made the cut.

Visit our best ecommerce platforms guide for a detailed breakdown of where each product sits and what criteria we believe they are ideal for.

Shopify is the winner

Useful Ecommerce Features: Because Shopify is developed specifically for ecommerce, it comes with a plethora of useful ecommerce features that cover every step of the sales process. Payment gateways, inventory management systems, third-party platform interfaces, and shopping carts are all available. The platform is also scalable, allowing you to scale up as your company grows.

Fluid Themes and More Flexibility: Shopify provides 60+ professionally designed and customized themes, allowing you to add individual product pages based on your requirements. Furthermore, this customization and versatility includes the ability to change website elements. To make your shop more on-brand, you can move, add, remove, or resize page items.

It’s also possible to tweak themes if you know HTML and CSS. If you don’t like the way your site looks, simply change the theme and you’ll have a completely new store in minutes!

Every Shopify customer receives a custom domain name, which allows them to more efficiently and successfully brand their respective stores and online businesses. You can manage your domain and your domain shop from the same place, making it easy to make changes to both while managing your domain.

Excellent Built-In Analytics: Shopify goes above and beyond by providing you with a plethora of built-in analytics features such as Google Analytics, customer behavior, stock levels, and conversion tracking so you can understand exactly how your store is performing and which aspects may need to be tweaked for better results.

To help you make better decisions, you may use the platform to view online store sessions, total sales, top-selling products, returning customer rate, average purchase value, and behavior data (phew!).

Shopify App Market: Due to its widespread popularity, nearly every ecommerce plugin and functionality is first developed for Shopify. You get all types of unique features with this platform, whether it’s free or premium add-ons for marketing or content management. Consider an augmented reality function that allows you to traverse the product with your smartphone and observe every last detail.

Furthermore, additional marketplaces such as AliExpress and Oberlo have compatible apps to help you run your store.

Faster Checkout Options: When it came to designing login and checkout options, Shopify put the client first. You can make user registration mandatory, optional, or prohibited before they proceed to the checkout page. Furthermore, registration is quite simple, since users just need to provide basic information. As a seller, you can manually add users or import a CSV file and sort them using a tag system.

More Payment Alternatives: Shopify’s Amazon FBA or 3PL order fulfillment capabilities, as well as multiple-currency compatibility via a complicated, non-supported HTML, CSS, JavaScript, and Liquid hack, give you various options for selling things anywhere in the globe. This isn’t ideal, but it’s better than nothing. You’ll also have direct access to more than a hundred different payment methods, including PayPal, Stripe, and Shopify’s fully integrated payment system.

Product and Inventory Caps: Unlike other web servers or external platforms, Shopify does not limit the amount of products you may add to your store. Your Shopify store can have an endless number of products. The amount of products you can add to your inventory is unrestricted even with the cheapest subscription option.

Shopify Suffers Setbacks

Learning Curve: Shopify’s developers believe that the platform is the best for developing and maintaining online stores, but they don’t claim that it’s the easiest, and for good reason. Shopify’s websites are more difficult to change than Wix’s, despite the fact that it uses templates that reduce the need to edit HTML code and CSS styling. It’s because the emphasis is on the products and how the page is presented. You’ll need to learn how to update the backend code if you want to make more modifications.

While we adore how modern and responsive Shopify themes are, the limited amount of free themes can limit your options. Only ten themes are free, so you’ll have to pay a one-time cost ranging from $140 to $180 for the most of them.

Expensive: Shopify offers a variety of membership levels, with the cheapest starting at $29 per month. However, it is not only more expensive, but it also does not include a free plan (only a 14-day free trial). The basic plan only covers the most basic functions; if you want advanced features such as fraud analysis and reports, you’ll have to pay more.

You’ll also have to pay a transaction cost on top of the payment processor fee unless you utilize Shopify Payments, which isn’t available everywhere.

Despite the fact that web hosting is included in all Shopify options, you don’t get an email hosting feature. As a result, you won’t be able to use [email protected] as a domain-based email address. Setting up email forwarding, on the other hand, is something you can do. All emails sent to [email protected] will be immediately forwarded to your normal email account. To use the email forwarding feature, you’ll need to set up other third-party email hosting connections.

Wix Wins

Wix’s basic editor gives you the option of choosing from 500+ gorgeous templates for your site and filling it with whatever information you want. There are various built-in dynamic templates for novices and specialists, ranging from homepages to blogs to landing pages. The platform offers 60 entirely free, modern, and elegant ecommerce templates, which will please those on a small budget.

Wix’s intuitive drag-and-drop interface lies at the heart of the platform, making it extremely user-friendly. As a result, not only can people of various skill levels use the platform, but it also provides you with enough possibilities to turn your side into a true powerhouse by expanding its functionality. You can use the mobile editor to optimize your site for mobile devices by reviewing and editing it.

Wix is the most cost-effective platform, with rates starting at $23 per month. There’s also a completely free plan as well as a free domain name (for the first year) that adds to its appeal. You also won’t have to pay any further costs with the platform.

Wix has a built-in video function that really makes your products stand out, which is one of its main selling points. It features a built-in product video capability that allows customers to see the product in real time, which improves the customer experience. You’ll also love the product zoom option, as well as the ability to create a custom checkout page to make the checkout process as simple as possible.

Wix provides effective SEO guidance by revealing issues that need to be addressed on your ecommerce site. The hard work is then done for you by allowing you to fill in keyboard tags and other metadata. You may also change the URLs of each page to make them more relevant to what Google wants to know.

Wix is developed with a complete ecosystem of useful tools and products to make website construction easier, in addition to the fundamental functionality. It includes free HTTPS to ensure secure visitor interactions with your website, templates for creating customer quotations, and integrated payment alternatives such as PayPal and Stripe. There’s even a logo maker to help with branding!

Wix allows you to integrate an online store into your website for no extra charge. The integration process is simple because to the user-friendly interface, and you don’t even need an additional shopping solution.

Wix’s Mistakes

Wix’s easy drag-and-drop interface makes constructing your site straightforward, but you’ll have to pay the price when it comes to redesigning. You won’t be able to make any significant changes by simply changing the theme. The redesigning process, on the other hand, is exceedingly manual. You’ll have to rebuild your complete website if you want to make any significant modifications to your online store. Aside from that, you lack access to HTML and CSS, making the process more time-consuming and difficult.

Limited Third-Party App Integration: It’s not even a fair fight when it comes to app integrations because Wix has considerably less ecommerce developers generating apps for their platform. You won’t find a Google Shopping Feed or a Facebook Product Feed, for example. This means you won’t be able to use the platform to conduct Google shopping ads or Facebook dynamic product advertisements. It also lacks native connectivity with email marketing applications, which is problematic for business owners that rely on email marketing for revenue. You can only connect a Wix store to an email marketing add-on using Zapier or by writing the code yourself.

Wix Branding Forced: They say there’s no such thing as a free lunch, and Wix exemplifies this. If you opt to use Wix’s free plan, be prepared to have Wix branding prominently displayed at the top of your site. It isn’t overbearing, but it isn’t exactly understated. It’s even more irritating because it displays before your website’s header!

Non-Transferable Site: While some may explain Wix’s refusal to allow customers to export websites built with their software, this is a disadvantage for anyone looking to relocate. And the fact that scalability isn’t Wix’s strong suit further adds to the dilemma. You will have to pay a significant sum of money to recreate and relocate your website away from Wix. In other words, if you sign up with Wix, you might as well stay with them for the rest of your life.

Taking a Look at the Best Ecommerce Platforms

While Shopify and Wix are terrific ecommerce systems, there are a number of additional options to consider, each with its own set of benefits. Check out our top selections for the finest ecommerce platforms to find the greatest fit for your specific requirements.

  1. Wix is the most flexible and customizable platform.
  2. Squarespace is the best ecommerce platform for artists and designers.
  3. Bluehost is the best option for setting up a hands-off WooCommerce store.
  4. BigCommerce — This platform is best for medium to large businesses.
  5. Shopify is the best all-in-one ecommerce platform on the market.
  6. WooCommerce is the best e-commerce solution for WordPress sites.
  7. OpenCart is the best platform for selling digital goods.
  8. Ecwid is the best option for integrating with your existing platform.


Because we’re primarily interested in ecommerce features, Shopify is the more logical pick. However, this does not imply that Wix has lost its allure.

Shopify is the ideal option for large web stores that require all of the bells and whistles of growing and selling globally, whereas Wix is better suited to general-purpose situations and business owners who rely on content production to drive visitors. In comparison to Shopify, it also provides more creative freedom.

Finally, the decision is yours to make—just make sure it’s the right one.

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Shopify vs Wix – Website Builder Comparison When I started my blog, I had a difficult time finding an attractive, professional theme. After a little research, I decided to go with Wix, because it was much cheaper. However, in the summer of 2015, I decided to move to Shopify. I soon realized that Wix has a lot of great features, which I had not used. Following this discovery, I decided to write this article to compare both website builders. This post is intended for information purposes only, and is not a recommendation to use one over the other.. Read more about wix vs shopify pricing and let us know what you think.

Frequently Asked Questions

What is better to use Wix or Shopify?

Wix is a website building platform that allows you to create your own website. Shopify is an e-commerce platform that allows you to sell products online.

Is Wix cheaper than Shopify?

Wix is cheaper than Shopify, but not by much.

Which is better WordPress or Wix or Shopify?

WordPress is a better option than Wix or Shopify.

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