As the world turns to celebrate the 20th anniversary of the movie that gave us the phrase “You’re a peach!”, the Library at Google will welcome the title of the film into their catalog. If you search for the movie’s title in the Google Play Movies app, you should see a little blue section that reads “This title is available in the Google Play Movies & TV catalog.”

For the past half-decade, the gold standard for movie marketing has been the “Bad PR” campaign. It’s a simple concept: the more the media love a movie, the more likely it will do well at the box office, and the more popular it will become. But as the industry continues to fragment, and PR agencies compete with each other over the same few properties, the industry is running out of bad, and is looking for something new.

Google is celebrating the 20th anniversary of the movie Legally Blonde with a new Easter egg and pink text in its SERPs.

A Google search for Legally Blonde will yield a pleasant surprise for fans of the film.

The first thing you notice on the knowledge panel is a pink handbag with glitter, which depicts the main character’s passion for fashion and the color pink.

Despite mixed reviews, Blonde in Law is one of those comedies that is appreciated for its absurdist humor. It’s now one of the few movies with its own Easter Egg on Google (the only others I can remember are The Avengers).

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In an email, a Google representative shared the following search statistics regarding Legally Blonde.

Important research trends

  • Blonde in Law is the most popular movie associated with Reese Witherspoon.
  • Clueless, Mean Girls, Heathers, Cruel Intentions and Bring It On are some of the most popular movies associated with Legally Blonde.

The best questions about Legally Blonde:

  • How old was Reese Witherspoon in Revenge of the Blonde?
  • Where can you see Legally Blonde?
  • When was Legally Blonde released?
  • Is Legally Blonde based on a true story?
  • What’s the movie Legally Blonde?

The most popular characters from the film Legally Blonde since 2004 in the UK:

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  • El Woods.
  • Warner
  • Chutney
  • Paulette
  • Emmett

Click here to learn more about the hidden gems in Google Search:

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