The average revenue per customer is $1,000. So, a $20,000 marketing budget (that’s what we’re going for) would generate 300 new customers . And yes, that is correct. 300 new paying customers. In just ONE YEAR. Equally important, these 300 new customers are fans of your brand. That’s why they pay. They have no idea that you’re a tiny startup or that you’re paying $20,000 to find 300 new customers in a year.
You can use swiping right on a dating app to mean a lot of different things—from “I’m interested” to “I’m interested in you.” There are tons of dating apps on the market that help you meet new people, but not all of them offer the same incentives to swipe right.
It’s easy to think that getting new customers to swipe right is a superficial thing, something that happens almost between the user and the app. But actually, it’s an important part of the user journey and playing a role in your app’s success.
Are you searching for some online consumer love?
Tinder may be the perfect match for your company.
Tinder is the ideal location to interact with younger audiences, regardless of the product offering, with a monthly user base of 66 million individuals, 50% of whom are between the ages of 18 and 25.
Are you prepared to swipe right?
Let’s take a closer look at how Tinder Ads may benefit your company.
What Are Tinder Ads and How Do They Work?
If you satisfy their minimum expenditure criteria, you may buy Tinder advertisements directly via Match Media Group, which also handles advertising on the dating apps Hinge, Plenty of Fish, Match, and OkCupid.
Custom Tinder ad buys are available via NP Digital through a direct purchase with Tinder, programmatically through Google’s DV360, and through both Google and Facebook’s Ad Networks. To learn more, contact my team.
You may run display advertising via Google and Facebook’s ad networks in addition to purchasing directly with a big budget.
Users who have not upgraded to the ad-free experience will see these display advertisements.
Why Should You Use Tinder to Promote Your Business?
Male Millennials and Gen Zers make up the bulk of Tinder users. Tinder advertising should be considered if any of those groups is part of your target audience.
Tips for Tinder Ads
There are best practices to follow while writing for Tinder, just as there are for all other kinds of advertising. When creating advertisements for a dating app, you have a little more leeway for originality and flare. So, while designing advertisements for Tinder users, here are a few things to bear in mind.
1. Make a Strong First Impression
On Tinder, appearance is everything. Users scan quickly through profiles, stopping only if the person’s initial picture captures their attention.
You must embrace this in order for your dating app advertisements to be effective. Make sure your graphics appeal to your target audience.
This may halt consumers in mid-swipe, entice them to read the ad text and click through.
How can you make Tinder ads that are aesthetically appealing?
- make advantage of high-resolution pictures
- amplify saturation
- Choose pictures that aren’t cluttered.
- Use pictures with people in them.
2. Create Copy That Inspires FOMO
Your Tinder ads should include words that connect with and pique the attention of your target demographic.
You don’t want to waste your ad budget on content that doesn’t convert on an app when people’s attention spans are short.
When creating your Tinder ads, keep the following suggestions in mind:
- Concentrate on the final result: What is the issue that your product or service addresses? How will resolving that issue enhance the lives of your customers?
- Use emotional triggers: When utilized properly, words have the ability to elicit emotions and behaviors. So start marketing with emotion by using a few emotive words and phrases in your content.
- People are interested in how your brand will enhance their life, so focus on that.
- Use FOMO (fear of missing out): What is it about FOMO that makes it so effective? It’s an emotional set-off. It piques our interest and makes us want to learn more. It also triggers loss aversion, which occurs when the pain of losing outweighs the pleasure of obtaining something. Use this in your ad text to your advantage.
3. Be True to Yourself
When using Tinder, you should try to keep your personal brand consistent. Only getting catfished is worse than being ghosted, as any Tinder dater can tell you.
Sure, there have been Tinder Ad success stories when businesses have promoted their goods using “false” accounts. Take, for example, the film Ex Machina.
At the SXSW event, male guests may meet Ava, a 25-year-old lady. Ava confesses she is a robot made to promote the film Ex Machina after the shipping is correct and after some light banter back and forth.
The marketing was a success, but the filmmakers need Tinder’s permission to construct a fictitious profile.
The Gap’s attempt to do something similar flopped. A profile inviting visitors to a “pants party” was established to promote their 30% discount on jeans. The brand, however, did not get authorization from Tinder, and the profile was quickly removed for breaching the app’s rules of service.
4. Assist Your Audience With Their Relationships
Tinder is used by those who are single and eager to mingle.
Why not utilize your goods or services to assist customers in finding love? Find a method for your product to assist someone in getting a second date.
If you own a vineyard, for example, give users the opportunity to win a wine tasting for two. Put together a great gift for someone preparing a dinner for a date if you offer weekly meal kits. Give away a free plus one ticket if you work in the events business.
With a “Swipe Right Night,” the Atlanta Hawks utilized this strategy. Tinder users had the opportunity to win “Love Lounges” during the event. Users may visit the lounges on the night of the event and meet their matches in person.
You’re putting your consumers’ interests first and assisting them in making a connection by concentrating your marketing efforts on how you can help them.
Who knows, you may be able to assist someone in finding their life mate. Wouldn’t it be a fantastic brand story?
5. Maintain Simplicity
Tinder is a high-intensity atmosphere. Swiping left or right at breakneck speed is the norm.
Keep it basic if you want your Tinder ad to stand out. Tell your audience who you are and how you can assist them, then make sure your calls to action (CTAs) are simple and persuasive.
Tinder Ads: How to Make One
Tinder Ads may be created using either Facebook or Google. On both platforms, here’s how to put up advertising.
How to Make Facebook Tinder Ads
Step 1: Create a Facebook Business Page.
Tinder advertisements may only be created with a Business Account and a Facebook Page.
Step 2: Create your ad in Ads Manager.
Click on the green “+ Create” button on the Facebook Ads Manager dashboard.
Choose your campaign goal from the drop-down menu and click “Continue.”
Step 3: Choose Your Positions
You’ll be sent to a new window where you can fill in all of the information Facebook need to run your ad.
Click “New Ad Set” on the left-hand side of the screen and scroll down to placements to ensure it appears on Tinder.
When you choose “manual placements,” four platforms will appear:
- Network of Audiences
The platform that will distribute your ad to Tinder is Audience Network. The app is part of Facebook’s “dating applications” section.
To build your ad, make sure you choose Audience Network and fill out the rest of the boxes. Send the ad in for approval when you’re finished. You’ll be able to run advertisements on Tinder after Facebook authorizes it.
How to Make Google Ads for Tinder
Step 1: Go to your Google Ads account first
To sign up for a Google Ads account, go to the Google Ads website and select “Start Now.” After that, double-check your payment information, input a valid credit card, and click “Submit.”
Step 2: Create a new campaign
Click the “new campaign” option after you’ve signed into your Google Ads account.
Step 3: Decide on the kind and goal of your campaign
Next, choose “website traffic” as your Tinder Ads campaign objective.
Select “Display” as your campaign type from the drop-down menu.
When you’re finished, type your website’s name in the box at the bottom and click “continue.”
Step 4: For your Tinder ad campaign, create a target audience.
You may begin identifying your Tinder target audience here.
- Choose the places you wish to include or exclude from your search.
- Select the languages spoken by your target audience.
- For a list of sophisticated adjustments to your campaign, click on “additional settings.”
- Click “Next” when you’re ready.
Step 5: Fill in the blanks with your budget
You may specify a minimum daily expenditure for your Tinder ad campaign on Google Ads.
You’ll receive an idea of what your results will look like after you input a quantity.
Step 6: Decide where you want your ads to appear
To specify where you want Google to deliver your advertisements, go to “placements.” This is where you’ll choose Tinder to ensure that it appears on the app.
Select “Apps” in the explore area and search for “Tinder” in the search box.
Then click “done” after checking the box next to the program.
All that’s left to do now is finish your ad’s creative, and you’re done!
Frequently Asked Questions about Tinder Ads
Are Tinder advertisements free?
Tinder advertisements are not free. The ad platforms of Facebook and Google utilize a competitive bid system, which means that ad prices are not set. Instead, the price is determined by variables such as demography and the ad auction’s competitiveness.
Is it preferable to advertise on Bumble or Tinder?
It all depends on who you want to target and how creative you want to be with your ads. Bumble isn’t only for singles; it’s also a great way to meet new friends and coworkers.
What is the likelihood that my Tinder ad will be seen by a large number of people?
It depends on the specification of your target audience (the more precise, the smaller the pool of individuals) and the amount of money you have to invest in Tinder Ads.
What kind of advertisements can I place on Tinder?
Ads on Tinder are presently only available via Facebook and Google’s ad networks.
Conclusion on Tinder Ads
Let’s be honest: hardly one goes on Tinder with the intention of purchasing your newest product.
This is why your Tinder advertisements must be relevant to the app’s function. Create a campaign centered on your target audience’s dating experiences. Give them something to do on date night that will help them get closer to meeting “the one.”
These lighthearted ads may show you care about their everyday life while also providing them with a memorable consumer experience.
Don’t forget to contact my team for a customized consultation if you’d prefer have our staff handle your paid advertising or bespoke Tinder ad management.
Are you a Tinder ad user? What kind of outcomes have you gotten from the dating app?
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There’s no better way to get new customers than to have them swipe right to see your profile. However, if you’re doing all the work to get people to swipe right, then your customers are probably going to be pretty unsatisfied. In this article, we’ll show you how to get new customers to swipe right on your dating profile, and then how to best use that swiping to increase your sales and revenue.. Read more about tinder marketing campaigns and let us know what you think.
Frequently Asked Questions
How do I get more people to swipe right?
The best way to get more people to swipe right is by posting on your profile and being yourself.
How do I get her to swipe right?
Swipe right on her profile.
How do you get he swiped right on Tinder?
You swipe right on a person you like.