Google has a lot of interesting data to share about itself, and they’re not afraid to share it in their search results. On National Book Lovers’ Day, they celebrated by listing every single piece of data they’ve unearthed, including the number of people that have ever searched for the term “J.K. Rowling.” As you can tell from the screenshot above, there are a lot of people searching for the Harry Potter author’s name. But what about the rest of the results? What about the fact that “J.K. Rowling” is the most-searched-for author name and the most-searched-for book title? How about the fact that people search for the words “rumor” and “
Google is celebrating National Book Lovers’ Day on April 22nd, and the search giant posted a link to a blog post on their homepage. The post includes some interesting search data, including how searches for “books” have changed over the past five years. From an SEO perspective, the most interesting data looks at the search volume for phrases like “best books to read” and “books I read last year”. On average, the number of searches per month for these phrases has risen significantly over the past five years, and the average monthly search volume for “best books” has risen from around 35 million in 2013 to more than 100 million today.
Let’s be honest: the years 2023 and 2023 haven’t been kind to anybody, anywhere.
The phrase “escape inside a good book” has never been more appropriate, and despite the fact that many bookshops and libraries across the globe were forced to shut their doors due to the COVID-19 epidemic, many nevertheless bought a new paperback or hardcover or two.
People rediscovered a variety of hobbies during lockdown, not just reading.
Many people put pen to paper or fingers to keyboard, resulting in the publication of 600 novels on the same day in the United Kingdom last year.
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There were 24% more novels released this year than the previous year.
Google, ever quick to jump on a trend, jumped on board with some search statistics and suggestions that marketers can use to improve their tactics and consumers can use to discover buried treasure in the shape of local book stores.
Book-Related Google Searches Are Revealed
On occasion, Google may disclose search patterns. In February of this year, the tech giant published some of the most popular and strange pandemic-related search keywords.
And, just yesterday, Google highlighted common book-related searches for their ‘fellow bibliophiles’ in the United States, and we have the Trends data to back it up.
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The number of Google and Maps searches for books peaked on July 11th, up 111 percent from the same day the previous year.
But what were the results of those searches?
- The best fantasy novels.
- The best science fiction novels.
- The best mystery novels.
- The best works of historical fiction.
- The best works in literature.
As you can see, the most popular searches were for general fiction, followed by fantasy and mystery novels.
Google also showed the most frequent searches for ‘books about…’:
- Love-themed books
- Life-related books
- Mental health books are available.
People are doing both super-specific searches (books on mental health) and more generic searches that go outside of the usual categorizations, as shown by these search patterns.
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The Number of Searches for the Term “bookcase” Has Reached an All-time High.
Not only did Google demonstrate the kinds of keywords that marketers in the publishing or independent book store sectors may use in their digital advertising campaigns, but they also discussed other reading-related online shopping trends.
Google searches for the term “bookcase” reached an all-time high, much outnumbering those for the term “book shelf.”
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This helps marketers not just in allocating advertising expenditures, but also in choosing which goods to offer in the short and long term.
Google Highlights How Users Can Use Google Maps To Locate Local Booksellers
They not only revealed search trend data that marketers can use, but they also highlighted several Maps features that consumers can use, including:
Local Bookstores Can Be Added To Saved Lists
To locate local bookstores, Google recommends using the explore option in the Maps app.
Shoppers may next examine the bookstore’s Business Profile, which includes information such as:
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- Hours of operation
- Location.
- Reviews.
- The status of being LGBTQ-friendly
- Bookstores run by African-Americans.
When consumers come upon a new bookshop they wish to visit, they may save it to their lists for future reference.
Getting Other People’s Recommendations
Shoppers may also read reviews, pictures, and suggestions by using Local Guides or following other people’s Maps accounts.
Shoppers who follow others will get notifications when new posts and reviews are published.
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Participating in Supporting Local Bookstores
Google suggests that customers who have visited local shops submit reviews and pictures to express their support, in addition to finding new bookstores and understanding which companies are worth visiting.
Shoppers may also correct any discrepancies in business information, such as opening hours, to ensure that other users have the greatest purchasing experience possible.
Because optimizing for Google is typically a serious subject, it’s a breath of fresh air when Google provides information in unusual and entertaining ways.
