Logos have transformed in many ways in the last couple of decades. There is a lot of difference between traditional logo signs and modern ones. If you want to know more about the evolution of logo signage, you have come to the right place. We have curated this article to give you a detailed insight into the same. So, keep reading the article till the end.
Logos are crucial for every company, no matter its business type. As they serve as an identity of a brand, many businesses put in their effort and time in designing them. You might already be familiar with the top brands’ logos, such as Nike, Adidas, McDonald’s, etc. All these companies have gone through many sessions to finalise a particular design.
Nowadays, finding logo signs for small businesses has become more convenient. The credit goes to various websites and platforms offering these services. You should always check each of them out before picking up an option. This way, you can build ideal and unique logo signage for your company.
Some people believe that signs were not used in ancient times. But in reality, it is a misconception. The history of logos is pretty impressive, and you might be curious about knowing it. Let’s dive into it without further ado.
How Logo Signs Evolved from Traditional to Modern?
It has been many decades since the arrival of logo signage. But many people don’t know about this. Here we have explained how their designs evolved.
Ancient Times
Ancient Egyptians began the use of signs in 3200 BC. However, they created hieroglyphics. The designs transformed because they added grids in them after a thousand years. Having a proportion and ratio became a crucial thing which also impacted modern-day logos. Now, they both play a significant role in making them.
Chinese also contributed to using signs and symbols for the first time. They also created designs that revealed a concept or a word. The best part about them is that they were unique.
Similarly, ancient Greeks also started making a script of symbols to denote words or objects. It was generally used for communication and related purposes.
Ancient times are considered the most significant because they inspire some modern-day designs. It is essential to look at historical symbols and understand everything to get a unique idea for your company’s logo.
Heraldic Symbols
Heraldic symbols come next in the evolution of traditional signs. They were used to identify the identity of people. These were also referred to as heraldic crests—the primary purpose of these symbols was to recognise royal people during wars.
Soon after that, kings also began using heraldic symbols. So, the usage was widespread. The kings wanted to have a unique identity apart from others by creating these symbols for predecessors.
In Europe, people started putting up shop names using various signs and symbols. These reflected all the goods and services they offered to others. This way, it became easier to find the right shop for others.
Heraldic symbols might not be in use these days. But they have a big role in making logos a significant part of life. Without them, a business can’t flourish and grow. People need something to identify a brand through its logo from diverse options.
Invention of the Printing Press
In 1440, Johannesburg developed the first-ever printing press. After this invention, the usage of logos became even more significant. The designs were also transformed in many aspects.
With the printing of newspapers, the demand for advertisements also increased. Eventually, more and more companies began incorporating logos to promote their business. They wanted people to identify their brand through a specific symbol. So, whenever people needed something, they remembered the sign and proceeded.
The logo of Coca-Cola, created by Frank Mason Robinson, gained much popularity in 1885. In addition, Levi Strauss & Co in 1892 became popular among people. Everybody was familiar with these brands because of the symbols they used. As a result, businesses realised the importance of using symbols for their brands.
The introduction of screen printing also simulated the usage of logos. Companies began printing them in cloth bags, t-shirts, and more. It was seen in the year 1907.
The graphics used in these designs are still used while designing modern-day logos. Everybody should learn how they were developed to come up with different ideas.
Creative Era
Creative signage came into the market after the printing press and screen printing. Until then, many companies have already started working on building the designs. But only a few of them were creative enough to gain attention.
An example of a creative one is IBM signage. The designer was Paul Rund. The idea was so unique that other companies got inspired by it. They soon understood that signage should be meaningful and reflect their brand. They incorporated a diverse range of elements in their logos. From colours to text, everything was up to the mark.
The creative era had an immense effect on modern-day designs. That is why businesses now take care of even minor details when creating them. You can also study some creative signage to understand more about the same.
Modern-Day Designs
With the arrival of computers, everything changed. Businesses began using them for designing logos. All this was possible because of designing software applications. They also streamlined the process of creating logos to a great extent. Some examples of applications are InDesign and Photoshop.
Companies like Google started designing by using these applications. However, the current design is now different from that one.
The Bottom Line
A lot of time is between traditional signage and modern-day signage. But traditional ones played a crucial role in the same. Modern-day designing includes the use of computers. Many software applications are available, and you can choose from distinct options. Therefore, there is a vast difference between old logos and new ones.
While there are some differences, some similarities are also present. All you have to do is identify them. We hope this article helped you understand everything about the evolution of logo signage.
