This week, Google announced plans to launch a new feature in Google Search, allowing businesses to offer coupons, special discounts, and other discounts in their local listings.
If you’re looking to purchase a new phone, tablet, or laptop, chances are that you’ve looked for deals for a deal. A quick scan of the Web shows that the online retail giant Google is now creating a new feature within its search results that will list relevant deals to help consumers find the best possible deals for their purchases. In the past, Google has made it easy to get information on products and prices, but now it is also listing discounts in the search results.
The results of a recent study have shown that when Google moved to “free listings” for search results—something it did in February 2015—it significantly increased the number of online shoppers who clicked on and purchased items from these listings. According to the study, Google’s free listings increased the number of online shoppers who clicked on and purchased items from these listings by between 40% and 50%.. Read more about new home listings near me and let us know what you think.
Google is introducing a new option for ecommerce retailers to list bargains in search results, which is now available for free to all merchants.
People are looking for methods to save money even more than usual, according to the business, with searches for “discount code” up 50% year over year.
Google is providing shops in the United States extra tools to target deal-seeking shoppers ahead of two major shopping seasons — back-to-school and the winter holidays.
Here’s more information on the new capabilities that retailers may use right away.
Google Search Results with Free Deals Listings
Google has started displaying offers in the shopping area of search results as of today.
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When looking for a product, the shopping tab will now arrange and display product listings from stores all over the web that are competitively priced or reduced.
Google Search will begin displaying the most popular deals for key retail sales such as Black Friday and Cyber Monday in October.
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When consumers search for offers during key sales occasions, such as “Black Friday deals” or “Cyber Monday sales,” a new section will appear that highlights relevant deals as well as additional sales information.
When shops add promotions and discounts to Google Merchant Center, they are instantly surfaced in the Shopping tab for related queries.
Google will show you offers depending on a variety of factors, including the discount itself, the popularity of the product, the popularity of the site where it’s featured, and more.
Deals will show on the main search results page in the coming months. This functionality is available to retailers regardless of whether they pay for Google advertising.
During key shopping occasions like the peak holiday season, this provides opportunity for ecommerce retailers to move inventory, generate sales, and attract new customers.
Google Merchant Center Allows You to Customize Promotions
Another enhancement to Merchant Center that went live today allows shops to customize their promos.
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It’s now possible to specify if a promotion is exclusively available to new customers.
For example, the promotion’s title may now read “10% discount for new members.”
All shoppers will see the specials, but only those who match the retailer’s conditions will be able to take advantage of the discounted pricing.
Insights into Merchandising
Google is adding two new features to the top sellers report in a final version that is currently going out:
- Historical best seller data: Provides retailers with insights into popular products from previous shopping events, allowing them to forecast sales trends for the coming season.
- Relative product demand: Assists merchants in determining the relative demand for products in the same category and country, as well as the possible opportunity when stocking new items.
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After opting into market insights inside Merchant Center, merchants can receive the best selling report.
Google is the source of this information.
