What is it, examples & tools [2023]

This is the question of the century, and a question that has dog-eared copies of “The One Hour Book” on every book shelf. What is it, Examples & Tools [2023] ? For those who may have forgotten, the question is: What are Examples & Tools? And that’s a very good place to start.

Marketing is important for your business.

Call me Captain Hindsight.

But as the customer base evolves, so does the unpredictable marketing landscape.

This means you’re probably spending more and more time keeping up with the latest marketing tips and trends.

This is a waste of your valuable time that could have been spent on other tasks.

What if there was a way to simplify? Or even to completely automate these tasks?

No, I’m not just talking about email.

Keeping track of what you need to measure or focus on can be tedious, complicated and time consuming.

But marketing automation tools make it easy, so you and your team can focus your time and attention on other revenue-generating activities.

Luckily for you, I’ve compiled a list of the best marketing automation tools with countless features and automated workflows that will make marketing less of a headache.

Here are 20+ tools (in no particular order) you should try if you’re looking for new and easy ways to optimize your marketing functions.

What is marketing automation?

Marketing automation is the use of software and technology to create and deploy applications to automate repetitive tasks, such as (yep) email marketing, ad campaigns, tracking, etc.

For example, brands can create an automated lead generation funnel that collects an email address, sends a recorded demo, and then invites the potential customer to schedule a live demo.

Marketing automation is not just a strategy to ignore – the industry is expected to be worth more than $25 billion by 2023.

If you want to be competitive, you need to use marketing automation.

Good news? Marketing automation can save you time and money and improve marketing effectiveness. Here are some ways to incorporate them into your strategy.

1. Use Customer.io to automate timely emails

Customer.io allows you to send targeted messages to your customers based on their interaction with your business.

The best part about this tool is that it integrates with your mobile app or website, so you can see the data in real time and trigger actions by adding predefined rules.

It makes it easier to send personalized messages.

Other features include A/B testing, conversion tracking, customer profiling and contextual conversations.

Prices start at $150 per month for unlimited email, text, tracking and technical support. The Premium plan costs $995 per month and includes all the basic features, as well as a dedicated customer service representative, start-up costs, HIPPPA compliance and world-class technical support.

2. Let Constant Contact send powerful emails in an easy and convenient way

Constant Contact is an extremely useful email marketing automation program with powerful automation features that extend your marketing beyond the basics.

The answering machine fits perfectly. You can create greeting sequences, drip campaigns and any other automated email campaign with fine tuning.

That goes for everything: Timing, volume, topics, targeting, triggers and even the content of your emails.

Additionally, Constant Contact allows you to quickly integrate custom forms into landing pages. This way you will not only get names and email addresses, but also any other information you wish to ask for.

So you can send a welcome series to new subscribers for senior VPs, another to salespeople, a third to regular people, and so on. And that’s just based on the title of the article. You can make a subtle cut in any theme, from where you live to your favorite type of beer.

Make it as detailed and complex as you want. Set up automated campaigns with long queues for each lead and let Constant Contact do the work for you for weeks or months. You just need to check the reports and take the pulse of the situation.

You need Constant Contact’s Email Plus plan to truly benefit from email automation on this platform. The cost starts at $45 per month for 500 contacts on your list and increases by $25 to $30 for each additional 2,500 contacts you need.

3. Generate leads, close deals, and manage your pipeline on autopilot with HubSpot

HubSpot is an inbound marketing tool that should convert outbound leads into inbound leads.

It’s perfect for content marketing.

The basic package costs $45 per month and offers all the free tools, as well as basic automation, call forwarding, call queues and email support.

The Professional plan starts at $450 per month and offers everything included in the Starter package, plus marketing automation, goal-based nurturing and custom workflows.

You also get Salesforce integration, intelligent content, attribution reports, user roles, A/B testing for CTAs and A/B testing for emails.

The Enterprise price is $1,200 and includes revenue reporting, custom event reporting, custom event automation triggers, predictive lead scoring, contact and business reporting, and event-based segmentation.

4. Automatically improve marketing analytics with Pardot

Pardot, a Salesforce company, is a marketing automation package that is ideal for increasing sales.

Increase engagement with integrated customer relationship management, email marketing, lead nurturing, lead scoring and ROI reporting.

This tool is ideal for helping sales teams shorten sales cycles.

The Growth plan costs $1250 per month and offers features such as email marketing, detailed lead tracking, lead acquisition, and lead scoring and evaluation.

You also get ROI reports, forms and landing pages, and standard CRM integration.

The Plus plan costs $2,500 per month and includes all the standard features plus advanced email analysis, email preview and spam analysis.

A/B testing of emails and landing pages, advanced dynamic content and integration with Google AdWords are also included.

You also get API access, multiple ranking categories, an integrated marketing calendar, and social profiles.

The comprehensive plan costs $4,000 per month and includes business features as well as customer user roles, custom object integration, and API access for up to 100,000 calls per day.

It also includes a dedicated IP address and telephone support.

5. Use AdRoll to automate your advertising campaigns

AdRoll is useful for retargeting customers through repeated engagement on Facebook, Twitter and online.

With cross-device, cross-platform retargeting capabilities and flexible segmentation, you can deliver a personalized experience that dramatically increases marketing effectiveness.

Key features include retargeting by device and platform, dynamic LiquidAds, flexible segmentation, transparent analytics, and expert optimization and conversion reporting.

AdRoll offers a free plan with limited features, or you can purchase a Growth plan for $19 per month.

6. Automated lead generation with Marketo

With this marketing software, you can increase your sales with lead management, mobile marketing and more.

Marketo from Adobe is a cloud-based tool for businesses, large and small, that not only builds relationships with customers, but also supports them.

There are no start-up costs and the tool comes with a free trial, so you don’t have to commit until you’re sure it’s the right solution for you.

Their first product was lead management in 2006, but since then the company has grown tremendously and now offers a wider range of features.

7. Automating analysis of incoming calls with Dialog Tech (Invoca)

Dialog Tech (now Invoca) is ideal for voice marketing automation. You can increase your profitability through automation and call analysis.

You can optimize your voice interaction with Dialog Tech tools by measuring your success and making adjustments accordingly.

Features include keyword call tracking, phone surveys, caller profile data, reverse lookup, call analysis, call counting, geolocation routing, voicemail, SMS and more.

Keyword call tracking is revolutionizing voice interaction.

Otherwise, you will not be able to track this data on the phone itself unless you manually record the calls and play them back later.

Even then, you need to manually track customer responses when they hear certain keywords.

Unfortunately, they do not disclose their prices. So you need to contact them for a quote.

8. Deliver personalized campaigns across multiple channels with Oracle Eloqua

Oracle’s cross-channel marketing solution, Oracle Eloqua for B2B, enables marketers to plan automated campaigns while personalizing them.

The company was founded in 1999 to improve the efficiency of lead generation.

This tool has now become an effective tool for personalization across multiple channels, such as email, video and mobile devices.

Oracle Eloqua gives you all the tools you need to manage leads, target and segment your audience to drive them to buy.

You can also track reports and purchase journey information with just a few clicks.

Prices are no longer online, but previous plans started at about $2,000 a month.

9. Track marketing interactions across all channels with Bizible

Bizible bridges the gap between sales and marketing.

You can maximize your ROI with AdWords and use multi-channel tracking to get the full picture of sales and marketing performance.

Key features include keyword-level statistics for AdWords, as well as campaign and ad content data, UTM metrics, detailed lead history, custom reports, and integrations.

Bizable was acquired by Adobe and now exists as a product under the Marketo brand. You will need to contact us for a quote and more information.

10. Enable Act-On to seamlessly process inbound and outbound leads

Act-On’s cloud-based platform allows you to connect inbound and outbound leads to manage your maturation programs. There are many other useful features, such as. B. landing page design.

With this tool, you can take your income to the next level.

The company was founded in 2008 and initially sold software exclusively through Cisco.

The pro package starts at $900 per month for 2,500 active contacts, 3 marketing users and 50 sales users. You get 30,000 API calls per day.

The enterprise price is $2,000 per month for 2,500 active contacts, 6 marketing users and 100 sales users. With this feature, you also benefit from 30,000 API calls per day.

11. Automate the customer journey with LeadSquared

LeadSquared, founded in 2012, helps small and medium businesses align their marketing and sales efforts.

This tool allows you to collect leads from incoming emails, online campaigns, phone calls, your website, chats, etc.


LeadSquared offers a free trial, and prices for automation plans start at $400 for a basic plan (10,000 contacts).

The cost is $1,200 for the standard package (20,000 contacts) and $2,500 for the enterprise package (200,000 contacts).

12. Automate your CRM, sales and marketing tools with Keap

Keap (formerly Infusion Soft) is what you need if you want to be organized, increase your sales and save time.

Aren’t we all?

If you are a small business owner or blogger, this tool is perfect for you.

Keap makes it easy to create and implement a new sales or marketing strategy so you can make and close sales faster.

Save time by automating repetitive tasks such as follow-ups, billing, contact management and payments.

Prices start at $79 for the Lite plan, $159 for the Pro plan and $199 for the Max plan. Each package contains 500 contacts, additional contacts or users will be charged extra.

13. Develop, attract and win customers with Genoo’s WPMktgEngine

WPMktgEngine is a WordPress plugin designed to help small businesses implement marketing automation.

Capture profiles, build customer profiles and create new landing pages to get results fast.

Key features include a centralized database of unlimited leads, landing page design, CMS, lead activity tracking, SEO analysis and more.

The Conversion Pro package starts at $166 per month for 15,000 tracks. The Engage Pro package starts at $83 per month for 5,000 leads and the Inbound Pro package starts at $44 per month for 2,500 leads.

14. Attract, acquire and optimize leads with sugar market

Salesfusion (now Sugar Market) is another tool that helps B2B companies better align sales and marketing.

The truth is that 70% of the buying cycle is completed before the customer even contacts the sales team.

Sugar Market helps businesses build revenue funnels by creating personalized digital conversations that marketers and salespeople can use to convert customers.

These tools help your team say the right things to the right customers at the right time and include all the CRM features you could ever need.

The price depends on the number of contacts you need, but starts at $1000 per month for 10,000 contacts.

15. Segment and automate your customer experience with iContact

iContact offers marketing automation software, email marketing services and more to ensure that your team consistently achieves great results.

Integrate landing pages, email marketing, social media management and analytics to outperform your competitors and reach more prospects.

You’ll also have access to strategic consultants who can help you optimize your mailing strategy and delivery to your inbox for maximum conversions.

This is the tool you need if you want to develop your business and become visible in your sector.

The price depends on the number of contacts, but you can easily choose the size of the list.

The minimum cost for iContact is $15 per month for 1500 contacts for the basic email marketing package and $30 per month for 500 contacts for the Pro package.

The Pro package includes features not available in the basic email marketing package, such as B. :

  • Reports on email, automation and landing pages
  • Unlimited creation of landing pages
  • User API
  • Intelligent transmission
  • Automation of follow-up actions
  • Greetings, birthdays and events
  • Segmentation
  • Goal-oriented behaviour
  • Social monitoring

16. BuzzBuilder Pro to automate cold email campaigns

BuzzBuilder Pro is useful for entrepreneurs, sales teams and marketers. It’s easier to find leads, generate leads and develop leads.

Key features include advanced email marketing automation, website form creation, tracking and analytics, lead nurturing, scoring and ranking, social media marketing and lead alerts.

You will need to call for detailed pricing information.

17. Create automated marketing workflows with Net-Results

Net-Results helps you automate almost any type of marketing task you can think of.

Their goal is to help you save time while improving lead identification and development to quickly increase your revenue.

Features include email builders, forms builders, landing page builders, campaign builders and A/B test builders. Provide leads, automate workflows, and more.

Prices start at $800 per month for 2,500 contacts and go up.

18. Streamline and simplify marketing automation with GreenRope

GreenRope is the ultimate dashboard for your business.

This tool is useful for marketing and CRM automation in one place.

Manage your operations, sales and marketing from one dashboard that helps you visualize your metrics and make crucial business decisions.

Features include interaction tracking, event and project management, calendar booking, SMS marketing, surveys, video tracking and predictive analytics.

You can also perform automation, lead scoring, analysis, forecasting and engagement tasks.

Prices start at $99 per month for 500 contacts and go up to $799 per month for 50,000 contacts.

19. Starting automated email campaigns with MailChimp

With its clever email marketing features, it’s hard not to love MailChimp.

This tool is ideal for getting in touch with prospects or customers who are important to your success. If you need an effective email program, you should definitely try this.

Features include email marketing automation, personalized emails, automated welcome emails, behavioral targeting, engagement tracking and more.

This tool allows you to trigger emails based on actions such as login date and website activity.

The cost is free for up to 2,000 contacts and starts at $425 per month, depending on the total number of subscribers.

20. Automate your marketing processes with Gliffy

Create flowcharts, high-level functional diagrams, UML diagrams, network diagrams, technical drawings, electronic diagrams, and more with Gliffy.

It runs in your web browser and helps you visualize workflows and improve your marketing productivity.

Key features include workflow organization, an intuitive user interface, collaboration with anyone who has access to a web browser, etc.

The best part? You have a free trial!

21. Using inbound marketing automation with Jumplead

Jumplead converts site visitors into potential customers and supports them until they become paying customers.

Jumplead is the premier destination for all things lead tracking, CRM, analytics and automation.

Features include lead tracking, customer relationship management, behavioral triggers, email marketing, landing pages and analytics.

Admission is free for 200 visitors or more. The Pro package costs $199 per month for 20,000 visitors.

Bonus: Add new data to your marketing campaign with DataForSEO

DataForSEO offers comprehensive SEO data via API at a calculable price.

Although they work primarily with SEO service providers, you can use their data to improve the effectiveness of your marketing efforts.

Here is the list of APIs provided by DataForSEO:

  • Ranking Tracking API
  • Keywords API data
  • Competitive APIs
  • OnPage API
  • API for keyword search

Questions and answers about marketing automation

What is marketing automation?

A strategy that uses rule-building software to enable brands to establish an effective marketing process, often without intervention.

What are the benefits of marketing automation?

Automation allows you to do more in less time, increase efficiency and provide access to much more data. This is ideal for small or optimized teams.

Are there free marketing automation tools?

Some tools offer a free trial or plan, such as MailChimp, HubSpot, and Zoho.

What can I do with marketing automation?

A ton! You can automate email campaigns, reports, lead nurturing, lead evaluation, etc.

Marketing automation Conclusion

With good marketing, you can stand out from the competition.

However, it can be difficult to keep track of which marketing strategies are working and which are not.

Still, it’s hard to focus on all the elements at once. They don’t always have the time or energy to do that. So do I.

Fortunately, there are marketing automation tools that can make things easier for you and your team.

With automation, you can devote your time and attention to other endeavors that will increase the success of your business.

Try some of these marketing automation tools depending on your needs and budget.

Take a break while they optimize your processes for you.

Then pick your favorites and stick with your choices.

What marketing automation tools do you use?

  • SEO – Unlocks a large amount of SEO traffic. To see real results.
  • Content marketing – our team creates epic content that gets shared, attracting links and traffic.
  • Paid media – effective paid strategies with a clear return on investment.

Frequently Asked Questions

What are some examples of it?

Some examples of it are: -The United States is a democracy. -The United States has a president. -The United States has a Congress. -The United States has a Supreme Court. -The United States has a military. -The United States has a flag. -The United States has a national anthem. -The United States has a Constitution. -The United States has a Bill of Rights. -The United States has a Declaration of Independence. -The United States has a Congress House. -The United States has a Senate. -The United States has a House of Representatives. -The United States has a White House. -The United States has a Capitol. -The United States has a Washington Monument. -The United States has a Lincoln Memorial. -The United States has a Jefferson Memorial. -The United States has a Washington Monument. -The United States has a Lincoln Memorial. -The United States has a Jefferson Memorial.

What are 3 examples of information technology?

-Computer -Internet -Smartphone

The most popular example of information technology is the computer.

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