As the social network continued to grow its e-commerce business, Facebook launched four new features this week that are designed to both simplify and engage users in the process. Facebook launched the first of the new features it calls Shop Pages on Wednesday, and it rolled out the second on Friday.
Facebook has launched a number of new features for their ecommerce platform. These include features like “Buy Now” button and “Send Money” for payments, and they are all designed to help people buy and sell stuff in a more seamless way.
Facebook has just launched four new features to help users buy and sell more online. Starting today, the social network is introducing a new feature called Marketplace that is powered by OfferUp. The feature is aimed at helping you find and buy locally-sold items. It uses scanned barcodes and text descriptions to help you find items, and lets you view posted photos and write reviews of the items for sale.
Facebook, Instagram and WhatsApp are getting new features that will allow retailers to showcase their products to more customers and sell more.Shoppers are increasingly using Facebook as a way to find new products.
The company says 74% of people use Facebook platforms to discover brands or products online.
Some categories of retailers perform better than others. More than 85% of respondents have purchased an item from the world of fashion, beauty, furniture or electronics that they first discovered on the Facebook platform.
Buyers now have new ways to discover and buy products, which means more opportunities for retailers.
Today’s updates are:
- Taking trade to more places
- Customer comments on Instagram
- Advertisements
- Advanced Use of AR
Here is the full information.
Facebook shops in other places
Once a Facebook store is created, products can appear in the store tabs on Instagram and Facebook.
More than a billion people use Marketplace every month. As a result, Facebook makes it easy for businesses to move their stores to Marketplace to reach even more people.
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Businesses in the United States can now choose Marketplace as an additional sales channel.
Moreover, companies from different countries can present their entire business on WhatsApp.
WhatsApp users can view store inventory, request product information and discuss specific items before making a purchase.
AR-based advertising is currently in the testing phase and will be available to more brands by the end of the year.
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Source: Facebook for BusinessFacebook is home to more than 2 billion people around the world, and with the addition of new features that give businesses the ability to sell directly from their pages, it might be time to start thinking about reaching those customers via Facebook. With more than 1 million businesses on Facebook, there are more than 100 million opportunities to create a successful business page, or “Shop Page”, on the social network.. Read more about facebook commerce manager and let us know what you think.
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