The bigger your product page, the more sales you’ll make. That’s why Google focuses on page size, position and other elements to boost mobile and tablet shopping experiences. Read more about how Google’s 5 best practices for optimizing your product pages:
Google has updated its webmaster guidelines to help webmasters ensure that their pages are properly optimized for Google’s search engine algorithms. This includes an update to Google’s guidelines for using keywords in the title tag and alt-text of image and video files. These changes are designed to make the web more accessible to users and provide them with the information they are looking for.
Google’s and Bing’s webmasters, who use their sites to attract new subscribers, view this as a priority. By applying the following tricks, they can increase their ranking in search engine results pages (SERPs).
Google recommends six recommended practices for optimizing deal pages for search results after making them free for all ecommerce merchants.
In case you missed it, Google announced yesterday that all shops can now use deal sites for free. This makes it simple for ecommerce companies to showcase special offers and discounts in search results.
Deal pages are web addresses dedicated to particular sales events, such as Black Friday or Cyber Monday. When the sales events are live, they appear as a carousel in the search results.
Google suggests five optimization methods to help retailers get the most out of deal sites and the offers carousel.
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How to Make Google’s Deal Pages More Search Engine Friendly
These best practices are recommended to better target shoppers through the offers carousel based on what Google learnt from Black Friday and Cyber Monday sales last year.
- Each promotional event should have its own page. Not just for Black Friday and Cyber Monday, but for all special promotional events, Google encourages retailers to establish offers sites.
- Use a page title that includes the event description, such as “Black Friday 2023 Deals.” The page title is frequently included in the text displayed in the deals carousel.
- Include a photo that is related to the sale. Show products that are on sale, or include banner language that highlights special offers or discounts.
- In the page’s content, include language that describes the event. This can aid Google’s recognition of the page as being relevant to a given transaction.
- If you release sales specifics on the day of the event, offer basic event information in advance so Google understands the page is relevant, and then ask Google to recrawl the page after it’s updated.
When it comes to placing banner text on photos, Google admits that it’s normally frowned upon. On offer pages, though, writing in photos can be beneficial.
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Any text in an image should be reflected in the page’s textual content and in an appropriate alt text property, according to Google. The suggested aspect ratio for photographs in the offers carousel is between 4:3 and 3:1.
Finally, Google recommends that site owners consider registering their campaigns in Google Merchant Center to help them appear on more devices.
The offers carousel is presently only available in the United States and is only available during specific sales events.
Google Search Central Blog is the source of this information.
Google’s 5 best practices for optimizing deal pages For the past several years, Deal pages have been one of the most congested and had low quality content as compared to its competitors. Google has continuously been penalizing low quality content and increased its importance by recognizing the importance of rich content.. Read more about google shares technical seo best practices for ecommerce sites and let us know what you think.
